Northgate Family Dentistry had the same problem as most small clinics: a full phone and an uneven diary. Good days were packed, and quiet days had gaps nobody had time to fill.

What they changed

They added a booking link to their website and Google listing, turned on the waitlist, and kept everything else the same. The front desk went on using the calendar they already knew.

What happened next

Within two weeks most cancellations were being filled without a phone call. The team now spends that time with the patients in front of them.